National SEO Services
For businesses that serve clients beyond one local area, and want to be found wherever people are actually searching, not just on Google.
If your business isn’t tied to one town or postcode, your SEO shouldn’t be either. Whether you’re a business coach working with clients across the country, a therapist seeing clients online, an accountant, a charity trying to reach new supporters, or a national brand ready to grow, the way people find you has changed, and it’s still changing.
Google still matters. It’s still where most searches start and still where a huge amount of trust gets built or lost. But it’s no longer the whole story. People are asking AI tools for recommendations, scrolling LinkedIn to check you out sometimes even before they visit your website, and searching social platforms the way they used to search Google. Sometimes your social media posts will even be returned as answers to Google searches.
So, if your visibility only lives on your website, you’re only showing up in part of the places your future clients are actually looking.
If this sounds like you, then your search strategy could use an update, and that’s where we can help.
If Your Clients Can’t Find You, They Will Find Your Competition
Every day, someone searches for what you do and doesn’t find you; they find one of your competitors instead. That’s not a missed click; it’s a client, a supporter, or a sale that should have been yours.
For businesses like yours, where trust matters as much as visibility, being hard to find doesn’t just cost you traffic; it costs you the chance to be the obvious choice before anyone’s even spoken to you.
The businesses winning right now aren’t necessarily better than yours. They’re just easier to find, in more places, more consistently.
That’s the gap we help you close.
Your clients are No Longer Just Searching Google
People now find businesses through Google’s regular results, Google’s AI Overviews, Bing, tools like ChatGPT, Perplexity Claude. And of course LinkedIn and social search.
Being genuinely visible today means building what we call your search assets: a spread of content and signals across all the places people actually look, not just your website.
What does that actually mean? Well, to put it plainly, it means that it’s important that you show up more places than just your website. How your content is created and displayed across the internet is more important than ever, and it means your content marketing and social media marketing need to work cohesively with your SEO strategy.
That means how you show up on LinkedIn, how your content is written so AI tools can find and recommend you, and how your social media performs, all now count as part of your SEO. Of course, your website is still the most important and biggest piece of the puzzle, but it’s no longer the only piece.
This is why we build this properly rather than bolting it on as an afterthought. If your website looks great but nobody can find it when they ask an AI tool for a recommendation, or your LinkedIn or social media posts aren’t showing up in search or helping boost your brand awareness, that’s SEO too, and we treat it that way.
That means we work alongside your social media and other marketing teams to ensure all branches of marketing work seamlessly together.
Most agencies are still selling what SEO used to be. We’re building for what it’s becoming.
What Makes Lead Better Online Different?
We have been in the SEO marketing world for over 2 decades; we’ve even won awards for it and been featured in industry publications. Our clients aren’t just local to us; we have clients all over the world, and the one thing they have in common is that we have really got to know their business before we create their SEO strategy and before we get to work. That is why we excel at getting them to rank for the searches that REALLY matter to their clients and overall business goals.
Over the years, we have worked with many national service businesses; we have worked with business we serve clients throughout the UK, Europe and even the USA and Australia.
These clients have been consultants, coaches, therapists, accountants and similar professionals working with clients beyond one local area, along with charities and growing national brands who need to reach a wider audience.
That means we understand the specific challenges you face, like building trust with people who’ve never met you in person, or explaining a service that isn’t as simple as “buy this product.”
If you already have a social media presence or an in-house marketing team, we’re glad to work alongside them, so your website, content and social presence are all pulling in the same direction instead of working in isolation. We are proud of the relationships we’ve built with marketing teams and freelancers over the years.
You won’t be handed off to a junior account manager either. You’ll be working directly with the two of us, so nothing gets lost in translation between what you need and what actually gets done.
What This Actually Means For Your Business
You stop losing clients to competitors who are simply easier to find.
More visibility across more platforms means more chances to be the business someone chooses, before they’ve even compared you to anyone else.
You stop carrying the mental load of trying to keep up with search yourself.
You focus on your clients, your cases, your causes or your customers; we focus on making sure people can find you while you do.
You build trust before the first conversation happens.
Consistent presence across Google, LinkedIn and AI search means people arrive already halfway convinced, not starting from zero.
You're set up for where search is heading, not just where it's been.
As more people search through AI tools and social platforms instead of typing into Google, you’ll already be visible there, instead of scrambling to catch up later.
How We Build Out Your SEO
Technical and on-site SEO across your website
So the foundations are solid, and nothing is quietly holding you back in the background.
Content built to perform in both traditional search and AI answers
So you’re found whether someone types into Google or asks an AI tool for a recommendation
Digital PR and backlink building
Guidance on how your LinkedIn and social content supports your search visibility
Working alongside your team, where you have one, so everything works together instead of in silos.
Competitor and market research
So we know exactly what you’re up against and where the real opportunities are
Ongoing strategy and reporting
Real SEO Results, Not Just Theory
When it comes to getting traffic and clients from search, our clients have seen real, tangible results not just vague ideas or theories, but actual SEO that positively impacts their business.
One of our clients, Hetleys, had very few searches appearing nationwide on page 1 of Google; in fact, they only had 87 search terms in the top 100 results when we came on board, and within the first year we had grown that number to over 600; not only that, we have also started to AI over results to that as well. Relevant to their business. That’s exactly the shift we’re describing above, not a prediction, something we’re already delivering for clients right now. To help achieve these, we worked alongside Hetley’s existing marketing team to create a seamless approach that works just for them.
What To Expect From Working With Us
SEO like this is a genuine investment, and we think you deserve to know exactly what that looks like before you commit to it.
This isn’t a quick fix. It’s a steady build, and most clients start seeing real movement within a few months, with the strongest results compounding over time as your visibility builds across more places.
While we always look for places we can get quick SEO wins we will never sell you a false promise or unrealistic timeline.
You’ll always know what we’re working on and why, through regular updates and a proper monthly check in, not silence until a report lands in your inbox.
Pricing
Custom SEO starts from £700 a month, scoped to your business after a discovery call.
Because the businesses we work with here range from solo consultants to national charities, we don’t offer fixed packages the way we do with Local SEO. We’ll get to know your business, your goals and your current visibility on a call, then put together a plan and a price that actually fits. We recommend working together for a minimum of 6 months to build real foundations and start seeing results.
Frequently Asked Questions
How is this different to your Local SEO packages?
Local SEO is built for businesses that rely on people finding them nearby, like shops, tradespeople and local services. This is built for businesses that serve clients across the country or beyond, where visibility depends less on one location and more on being found across search engines, AI tools and social platforms. If you’re not sure which fits, just get in touch and we’ll point you the right way.
Do you offer fixed packages here too?
Not for this service. The businesses we work with here vary too much in size and need for a fixed package to make sense, a solo coach and a national charity need very different things. We scope and price properly after a conversation, so what you’re paying for actually matches what you need.
Do you work with ecommerce brands?
We can, though it’s not the main focus of this service. Ecommerce SEO has its own set of challenges around product pages and site structure at scale, and we’re happy to talk it through with you on a case by case basis, just get in touch.
How long before we see results?
SEO is a long term investment rather than a quick fix, and this is especially true when we’re building visibility across multiple platforms rather than just one website. Most clients start seeing real movement within the first few months, with results building steadily from there as your presence grows across Google, AI search and social platforms.