Business Coach Website Design Case Study
Featuring Laila Edy
Laila Edy is a business strategist and coach who specialises in helping other female entrepreneurs with their work-life balance and growing their businesses. She specialises in helping other neurodiverse business owners like herself.
The Website Brief
An elegant, simple website that matches Laila’s brand and highlights her skills and experience, using her brand colours and soft design elements.
Target Audience
Primary Audience: Parents and careers of children from primary 6 through to A level, who need help with either one or several subjects in a bid to perform better in school and eventually to get the exam results they are hoping for.
Secondary Audience: Anyone looking for executive coaching or for people who have returned to education to take A levels and need a little extra support.
Design Requirements
There were very specific design elements for this website as the website needed to help Laila stand out in a crowded marketplace
Laila requested that we build the platform on WordPress as that was what she was most used to.
Brand Identity: The design was to reflect Laila’s personal brand, which is empowering, professional, and approachable. We needed to use a colour palette that is both elegant and soothing, with imagery that portrays strength, balance, and growth.
Navigation and Structure: We planned on Easy-to-navigate menus with clear categories such as About, Services, Success Stories, Blog, and Contact. A clean, user-friendly layout that is accessible on all devices.
Interactive Elements: Incorporate interactive elements like a booking system for consultations, a blog with commenting capabilities, and an area for client testimonials and success stories.
SEO and Content Strategy: Implement an SEO-friendly structure with keyword-rich content to attract the target audience through search engines. Regularly update the blog with articles, tips, and stories to engage visitors and encourage repeat traffic.
What We Did
As this was a rebuild of an existing site, We started by mapping out the perfect sitemap. Then we created the SEO strategy for the website and built the pages from there.
We built the website on WordPress and used a lot of professional Images of Laila throughout the site to help build the connection between her and her clients.
We then created the relevant services pages, about page, testimonials and booking pages. Then we added the blog and the relevant blog posts.
We added the ability to book a consultation call and the website is packed with useful information about the various tutoring options available.
Website Design Review – What The Client Thought
The new site is great Allan, and it’s already getting traffic. Thank you so much